Wall of Shame · Documented Brand
Kellogg
Owned by WK Kellogg Co. We've documented 55 shrinkflation events across 37 products since 2021, with an average size reduction of 15.6% per event.
Total events
55
Products tracked
37
Avg shrinkage
-15.6%
First detected
2021
6 years of shrinking
Gaps for early years mean no documented claims, not no shrinkflation events. Reddit's r/shrinkflation was founded in 2013 and news coverage of shrinkflation only became routine after 2021.
20262 events · most covered first
Biggest individual shrinks
Reddit·2024-02-14
1.3oz
0.78oz
Rice Krispies Treats
-40.0%1.3oz → 0.78oz
Reddit·2022-04-25
1000g
625g
Family Size Raisin Bran
-37.5%1000g → 625g
Reddit·2025-09-07
6ct
4ct
Frosted Flakes Cereal Bar
-33.3%6ct → 4ct
Reddit·2025-07-29
6ct
4ct
Rice Krispies cereal bars
-33.3%6ct → 4ct
Reddit·2025-08-26
200g
134g
Pringles
-33.0%200g → 134g
Reddit·2025-12-08
14ct
10ct
Cheez-It Gripz
-28.6%14ct → 10ct
Reddit·2024-07-24
24oz
17.2oz
Special K Vanilla & Almond
-28.3%24oz → 17.2oz
Reddit·2021-03-21
24oz
18oz
Rice Krispies
-25.0%24oz → 18oz
All Kellogg products
Rice Krispies Treats
1 event-40.0%
Family Size Raisin Bran
1 event-37.5%
NewsPringles
12 events-33.0%
Cheez-It Gripz
1 event-28.6%
Special K Vanilla & Almond
1 event-28.3%
Rice Krispies
2 events-25.0%
Pop-Tarts Value Pack
1 event-25.0%
Raisin Bran
2 events-20.8%
Kelloggs cereal
1 event-20.7%
corn chips
1 event-20.0%
Rice Krispies Pops
1 event-18.7%
Frosted Flakes
1 event-16.2%
Pringles Regular Can / Big Stack
1 event-15.0%
Kashi
1 event-14.1%
Raisin Bran Crunch
3 events-12.5%
Mini Wheats Blueut
1 event-11.2%
Kellogg's Cereal
1 event-11.1%
NewsKellogg's Corn Pops Large Size
1 event-10.3%
Froot Loops
1 event-10.2%
Mini Wheats
1 event-9.8%
NewsCoco Pops
1 event-9.7%
NewsSpecial K Red Berries
3 events-8.3%
Honey Smacks
1 event-7.9%
Special K Fruit & Yogurt
1 event-6.7%
Kashi cereal
1 event-6.1%