Brands/Kellogg/Kellogg's Cereal

Tracked

Tracked product · 1 documented shrink

Kellogg's Cereal

Name: Kellogg Kellogg's Cereal
Brand: Kellogg

KelloggcerealWK Kellogg Co

First documented at 18oz in 2024. As of Jul 2024, the same product is 16oz — a cumulative 11% reduction across 1 documented event.

Total events

documented shrink

Cumulative shrink

-11%

18oz → 16oz

Biggest single drop

-11%

18oz → 16oz · Jul 2024

First detected

2024

last update 2024-07-22

Size trajectory

18oz → 16oz across 1 event

15oz

16oz

17oz

18oz

20oz

20242024

Started at

18oz

First documented · Jul 2024

Ended at

16oz

Latest observation · Jul 2024

Net loss

-2oz (-11%)

Within 2024 · 1 drop

From documented events only — earlier or in-between sizes may exist but weren't reported

Change history

1 event · 2 total sources · click a row for sources

Self

Kellogg's beats revenue estimates, and still quietly shrinks product size by more than 11%

Last_Caterpillar9293

“May 2024, Kellogg's beats revenue estimates (see Reuter's linked article). The cereal box on the left side in the image was purchased in June 2024. 18 oz. The cereal box on the right side in the image was purchased in July 2024. 16 oz.”

2024-07-22

Where it's sold

2 variants · monitored via retailer APIs

We’re not actively watching this product at retailers yet. Once it shows up in our weekly Kroger or Open Food Facts sweeps, prices and per-unit cost will appear here.

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Brands/Kellogg/Kellogg's Cereal

Tracked

Tracked product · 1 documented shrink

Kellogg's Cereal

KelloggcerealWK Kellogg Co

First documented at 18oz in 2024. As of Jul 2024, the same product is 16oz — a cumulative 11% reduction across 1 documented event.

Total events

documented shrink

Cumulative shrink

-11%

18oz → 16oz

Biggest single drop

-11%

18oz → 16oz · Jul 2024

First detected

2024

last update 2024-07-22

Size trajectory

18oz → 16oz across 1 event

15oz

16oz

17oz

18oz

20oz

20242024

Started at

18oz

First documented · Jul 2024

Ended at

16oz

Latest observation · Jul 2024

Net loss

-2oz (-11%)

Within 2024 · 1 drop

From documented events only — earlier or in-between sizes may exist but weren't reported

Change history

1 event · 2 total sources · click a row for sources

Self

Kellogg's beats revenue estimates, and still quietly shrinks product size by more than 11%

Last_Caterpillar9293

2024-07-22

Where it's sold

2 variants · monitored via retailer APIs

We’re not actively watching this product at retailers yet. Once it shows up in our weekly Kroger or Open Food Facts sweeps, prices and per-unit cost will appear here.